Olalah Njenga : Trusted small business media source

For nearly fifteen years, Olalah has served as both chief executive officer and as chief strategist of the strategy consulting firm she founded, YellowWood Group. As a result of her leadership and focused strategic efforts, she has earned several achievement awards, including one for leading her company to record growth despite a crippling national recession. An accomplished marketing strategist, Olalah has helped private, public and non-profit companies across fourteen different industries develop a proven strategy to build, grow and scale in their respective markets.

A Fellow of the North Carolina Institute of Political Leadership, Olalah is appointed to the NCWorks Commission to hold the designated seat for Small Business. In this role, she advocates for NC Department of Commerce and NC Workforce Development initiatives that impact North Carolina’s small business economy. Olalah also serves as the Commission’s Vice Chair where she contributes to the steering efforts of the executive committee. As the chair of the Commission’s Strategic Planning Committee, Olalah leads the formation, execution and management efforts of the biennial plan, which is mandated by North Carolina statute.

Olalah has previously served as a Braintrust Contributor® for Forbes Small Business and a featured expert for the Washington Post and the Wall Street Journal. A trusted resource for national and local media, her media credits also include the BBC, NPR, Marketplace, New York Times, Fox, and local affiliates for ABC, NBC and CBS. Olalah offers her unique perspective about small business economics, management and the public policies that affect the “small business economy” through live appearances, interviews, TV segments, and guest columns.

Olalah Njenga : Small Business Expert Media Resource

SMALL BUSINESS SEGMENTS

Subscribe to Small Business Economy

 

Subscribe To Olalah’s news brief, Small Business Economy™, where she brings critical issues about all things small business to the forefront of daily conversation. Hot topics include best practices in economics, management, operations, leadership, marketing, sales and the public policies that affect small business success.




Small Business Enthusiast : Olalah Njenga

HIGH-IMPACT WAYS TO WORK WITH OLALAH

HIGH-IMPACT : STRATEGY

Positioning Strategy

Are you maximizing your differentiation, competitive advantage and value proposition?

Growth & Life Cycle

From building to growing to scaling, each stage of the business life cycle requires a unique strategic approach.

Strategic Planning

Proven methods to help you identify, capture and act on what matters most to the company or organization.

Sales Enablement

An integrated strategy using proven customer engagement methodologies to create exceptional customer experiences.

Management Strategy

From workflows to workforce, business owners need essential leadership and management strategies to drive company-wide excellence.

#OLALAHISMS

In 140 characters or less, Olalah shares her insights, quotes, and musings about working, living and thriving. Sometimes it's a #TruthBomb, other times it's #LikeABoss and then there are some that are #WTF, but always Olalah's intention is that #WhenWeLiftOneWeLiftAll. Keep up with #Olalahisms by following them at Twitter.com/Olalah.

HIGH-IMPACT : PRESENTATIONS

Leading Through Uncertain Times

Discusses the attributes and skills needed to lead with confidence when times are iffy

Unstuck Yourself For Business Leaders

Discusses breakthrough thinking strategies for business owners

Why Small Businesses (Really) Fail

Discusses the misconceptions of small business failure and how to disrupt the cycle

4 Growth Strategies You Can't Afford To Ignore

Discusses the four aspects of building, growing and scaling a small business

10 Ways Business Leaders Can Change The World

Discusses simple ways business leaders can make a big impact by doing small acts

HIGH-IMPACT : EXPERIENCES

Grow & Win® System : Created by Olalah Njenga

SMALL IS THE NEW BIG

  • THERE ARE 28 MILLION SMALL BUSINESS OWNERS IN THE U.S.
  • 543,000 NEW SMALL BUSINESSES OPEN EVERY MONTH
  • 65% OF NEW JOBS ARE CREATED BY SMALL BUSINESS OWNERS

 

GROW & WIN® IS OLALAH’S PROPRIETARY TRAINING SYSTEM TO HELP YOU ACCELERATE YOUR SUCCESS!

Olalah developed the Grow & Win® system as a simple to use planning toolkit.  Grow & Win® lets business owners and leaders type, copy and paste their way through business planning workbooks and templates to develop a strategic plan, a sales plan and a marketing plan – the 3 critical plans needed to build, grow and scale their businesses.

Choose The Grow & Win® Experience That’s Right For You:

  • Group Program – ideal if you enjoy facilitated, collaborative business planning experiences where motivated business professionals share the process and encourage one another over a multi-week format.
  • Boot Camp Program – ideal if you are a highly motivated business owner or leader, committed to using a 2-day format to capture what matters most and are driven to hit new levels of excellence – both professionally and personally.
  • Executive Program – ideal if you are an executive transitioning to entrepreneurship, or a business owner or leader who wants to amplify and accelerate your current level of success and leverage every possible advantage to grow and win by working directly with Olalah.

 

Find out more about how the Grow & Win® system can help you identify, capture and act on what matters most.

RAVES & SHOUT OUTS

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It is a genuine pleasure to recommend Olalah Njenga. I have known and worked with her in various capacities for several years - marketing, management, consulting, coaching, training. In each of these Olalah has proven to be exceptionally well-versed and insightful and always assumes the leadership role - thus ensuring success of any effort. If you are ever fortunate enough to work with her, I envy you!
Jim Joyce, President / Sales Partners, Inc.
Olalah’s insight and business acumen have been acutely evident in every interaction I have had with her over the past few years. I am so pleased to be able to count on her as a ready marketing strategy resource.
Lisa Bresenoff Feierstein, President / Active Healthcare, Inc.
I have watched in admiration as this consumate professional has grown her business. Olalah has grown by giving of her time and talents and she has been rewarded. She is always very personable as well as creative in her approach to helping others grow their business. If you have not had the privilege of working with Olalah, then you are missing an opportunity to work with one of the best in the industry at what she does!
Thomas Schaffer, Personal Wealth Executive / New York Life® Securities
Olalah is the heat! I can't say enough good about her. She is absolutely an expert in her field and she is waaaaay passionate about sharing her knowledge with all us. Anyone considering hiring her or going through one of her programs should not think twice.
Scott Wittig / Author & Mortgage Executive
Olalah is one of the sharpest marketing minds I know. I value her insight and highly recommend her for any marketing programs or projects.
Margie Fisher, President / Zable-Fisher Public Relations
Olalah has been a long-time contributor to Wake Tech’s Business and Industry Services Division. She consistently receives high ratings from participants in the small business seminars she conducts and the entrepreneurship course that she teaches for us. I continue to be awed by the high quality knowledge and expertise that Olalah exhibits in these roles and the esteem that she brings to Wake Tech.
Fred Gebarowski, Director (former) / Wells Fargo Small Business Center at WTCC

I am on my third round in just the past two years of studying Olalah's programs, courses and recommendations for my brands and businesses. She has become one of the most influential people in both my business network and for myself due to her ability to see what others don't...and call you on the details so you are fully aware and see them with the clarity only Olalah can bring. She is truly an expert at bridging the marketing-to-sales space. Yes there is a difference!

Chris Wellington, CEO / foosye®

I was struggling with how to effectively market my business. Olalah and her team have been instrumental in helping me sort through the many budget draining options and worked with me to develop a sound strategy with effective tactics driven by data analytics to help me reach my growth targets. Over the last year, Olalah has helped me build strong foundational knowledge to make the right decisions with my marketing.

Genevia Liu / Strategic Sourcing & Procurement Executive

Olalah is truly a marketing expert. She understands that small business must have ROI and she delivers! Through her interaction she has the unique ability to extract key information which gives the decision making process clarity.

Scott Youmans, Director of Corporate Sales / PSG, A Geiger Company

I am happy to provide a great recommendation for Olalah for strategic planning and group facilitation. She has lead a terrific strategic planning process for an established non profit and provided invaluable assistance to the board of directors as they develop their vision for the future. She is very knowledgeable, objective, drives a clear and effective process and facilitates elegantly through difficult issues and alternative points of view.

Philip Kowalczyk, Chairman and CEO / The Robert Allen Group

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